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The Solar Sail Theory of Indie Publishing

/ Definitions, Distribution, INDIE PUBLISHING, Marketing, Stoicism & Perspective / 14 minutes of reading

Daily sales are sinking. Organic reach has collapsed. AI-generated sludge is flooding storefronts while retailers tighten their grip on discoverability. Indie authors are being told to do more of everything — more books, more ads, more social media, more platforms — while the systems underneath us become increasingly unstable and hostile.

The Solar Sail Theory of Indie Publishing offers a different approach.

Instead of chasing endless “rocket launch” marketing spikes, authors can build long-term momentum by expanding their discoverable surface area across the internet and in real life, then channeling that attention into owned reader relationships through websites, email lists, and direct sales.

A solar sail doesn’t move through explosive force. It moves by capturing thousands of tiny forces over time.

So can an indie author career.

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Let’s Bury “Fast = Crap” Once and for All

/ Attitude, Prolificacy / 4 minutes of reading

The “fast = crap” myth is creeping back into author circles—and it’s time to shut it down. Whether you write fast, slow, or somewhere in between, what matters is craft, not the clock. This post unpacks why speed doesn’t equal sloppiness, how believing otherwise can harm your writing, and what the Artisan Author mindset really means. Spoiler: it’s not “write slow or else.”

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Review of The Artisan Author by Johnny B. Truant

/ Attitude, Creativity, INDIE PUBLISHING, PRODUCTIVITY & ORGANIZATION, Prolificacy, Publishing & Production / 6 minutes of reading / 3 Comments

At its heart, this book offers a liberating proposal: don’t play the game as it’s currently defined. Walk away from algorithm worship, punishing release schedules, and the grind of selling at 99 cents to churn-hungry subscription readers. Instead, write what you want to write, at the pace that suits you, and charge a fair price for your work.

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