The indie author environment has changed—but that doesn’t mean authors have failed. In this conversation with Joanna Penn, Tracy Cooper-Posey talks enshittification, Solar Sail Theory, operational drag, durable author businesses, and the agency that comes from understanding the terrain that actually exists.
How to Redesign Your Author Business for the Environment That Actually Exists Read More »
What if the definition of an indie author hasn’t kept pace with the publishing industry? The principles that built the indie revolution still matter—but the world around them has changed dramatically. It’s time to rethink what independence really means in today’s publishing landscape.
The New Indie Author Read More »
Selling direct isn’t just about keeping a larger share of the sale. From a Solar Sail Theory perspective, direct sales does something even more valuable: it extends your sail and reduces drag at the same time. Every product page, bundle, subscription, and reader resource becomes another opportunity for discovery, while direct relationships with readers create momentum that can continue for years. At the same time, selling direct reduces your dependence on retailer algorithms, visibility changes, and platform policies. Sometimes the best business decisions solve more than one problem at once—and direct sales is one of them.
Direct Sales and Removing Drag Read More »
Everyone says engagement matters more than email list size. I believed that once—and it cost me thousands of dollars. Fiction readers don’t behave like SaaS customers or productivity buyers. They hibernate, sometimes for years, then suddenly wake up and binge-buy an entire series. Here’s why aggressively scrubbing “inactive” subscribers may be one of the worst mistakes fiction authors can make, and how this realization became a core part of my Solar Sail Theory of indie publishing.
Email List Size Really Does Matter Read More »
