Solar Sail Theory – The Productive Indie Fiction Writer

Being Seen: Why Visibility Matters More Than Virality

May 29, 2026 / Marketing, Networking, Solar Sail Series, Solar Sail Theory / 8 minutes of reading / 2 Comments

Most indie authors think “marketing” means chasing algorithms, posting endlessly on social media, and trying to become an influencer. No wonder so many writers recoil from it. But the “Being Seen” part of Solar Sail Theory is much simpler — and far more sustainable. You are not trying to become famous. You are trying to become findable. Visibility that compounds over time, through podcasts, guest posts, searchable discussions, live events, and relationships, creates a sail that keeps catching reader photons long after the original effort ends.

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Should You Blog? A Solar Sail Theory Answer

May 22, 2026 / INDIE PUBLISHING, Marketing, Solar Sail Theory / 7 minutes of reading / Leave a Comment

Every few years, someone declares that blogging is dead. Usually loudly. Usually confidently. Usually while selling a course about the thing you’re supposedly meant to do instead.

But Solar Sail Theory asks a different question entirely: not whether blogging is fashionable, but whether it strengthens your discoverability surface area. In an era of disappearing social posts, algorithmic chaos, and AI-mediated search, blogging may be less about going viral—and more about building durable infrastructure that compounds over time.

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Email List Size Really Does Matter

May 15, 2026 / Marketing, Solar Sail Series, Solar Sail Theory / 12 minutes of reading / 2 Comments

Everyone says engagement matters more than email list size. I believed that once—and it cost me thousands of dollars. Fiction readers don’t behave like SaaS customers or productivity buyers. They hibernate, sometimes for years, then suddenly wake up and binge-buy an entire series. Here’s why aggressively scrubbing “inactive” subscribers may be one of the worst mistakes fiction authors can make, and how this realization became a core part of my Solar Sail Theory of indie publishing.

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