July 2026

How to Expand Your Discoverable Surface Area

Solar Sail Theory isn’t about finding stronger sources of momentum. It’s about becoming better at capturing thousands of weak sources of momentum that already exist.

One newsletter subscriber won’t change your life. One podcast appearance won’t transform your business. One new reader or conference conversation or bookstore event won’t either.

Individually, they’re almost insignificant.

That’s why the sail is enormous.

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The Magic of Increments

We all know about compounding, but very few of us truly understand it. The real magic isn’t in one newsletter, one blog post, one book, or one workout. It’s in the quiet accumulation of thousands of small increments that, over time, become something far greater than the sum of their parts. Solar Sail Theory isn’t about finding a shortcut—it’s about patiently building enough sail to catch the wind that’s already there.

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Cultivating Luck

Luck isn’t magic, and it isn’t reserved for a chosen few. In publishing, what looks like luck is often the result of years spent building momentum. Every book, every reader, every relationship and every opportunity adds another tiny push. Solar Sail Theory explains why some authors seem luckier than others—and why you can increase your chances of capturing luck without relying on a mythical “big break.”

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