Email Marketing

Direct Sales and Removing Drag

/ Distribution, Solar Sail Series, Solar Sail Theory / 5 minutes of reading / Leave a Comment

Selling direct isn’t just about keeping a larger share of the sale. From a Solar Sail Theory perspective, direct sales does something even more valuable: it extends your sail and reduces drag at the same time. Every product page, bundle, subscription, and reader resource becomes another opportunity for discovery, while direct relationships with readers create momentum that can continue for years. At the same time, selling direct reduces your dependence on retailer algorithms, visibility changes, and platform policies. Sometimes the best business decisions solve more than one problem at once—and direct sales is one of them.

Direct Sales and Removing Drag Read More »

Being Seen: Why Visibility Matters More Than Virality

/ Marketing, Networking, Solar Sail Series, Solar Sail Theory / 8 minutes of reading / 3 Comments

Most indie authors think “marketing” means chasing algorithms, posting endlessly on social media, and trying to become an influencer. No wonder so many writers recoil from it. But the “Being Seen” part of Solar Sail Theory is much simpler — and far more sustainable. You are not trying to become famous. You are trying to become findable. Visibility that compounds over time, through podcasts, guest posts, searchable discussions, live events, and relationships, creates a sail that keeps catching reader photons long after the original effort ends.

Being Seen: Why Visibility Matters More Than Virality Read More »

The Solar Sail Theory of Indie Publishing

/ Definitions, Distribution, INDIE PUBLISHING, Marketing, Stoicism & Perspective / 14 minutes of reading / Leave a Comment

Daily sales are sinking. Organic reach has collapsed. AI-generated sludge is flooding storefronts while retailers tighten their grip on discoverability. Indie authors are being told to do more of everything — more books, more ads, more social media, more platforms — while the systems underneath us become increasingly unstable and hostile.

The Solar Sail Theory of Indie Publishing offers a different approach.

Instead of chasing endless “rocket launch” marketing spikes, authors can build long-term momentum by expanding their discoverable surface area across the internet and in real life, then channeling that attention into owned reader relationships through websites, email lists, and direct sales.

A solar sail doesn’t move through explosive force. It moves by capturing thousands of tiny forces over time.

So can an indie author career.

The Solar Sail Theory of Indie Publishing Read More »

Email List Hygiene: The Pain and Profit of Culling Deadheads

/ Marketing / 4 minutes of reading

Let’s talk about something that makes indie authors break into a cold sweat: cutting subscribers from your email list.

You built this list from the ground up. Every name on it represents hard-won sign-ups, countless freebies, maybe even ad spend. And now, after all that effort, you’re supposed to… delete them?

Yeah. You are.

Email List Hygiene: The Pain and Profit of Culling Deadheads Read More »

Scroll to Top