publishing strategy

How to Expand Your Discoverable Surface Area

/ Attitude, Marketing, Networking, Planning, Publishing & Production, Solar Sail Series, Solar Sail Theory / 6 minutes of reading / Leave a Comment

Solar Sail Theory isn’t about finding stronger sources of momentum. It’s about becoming better at capturing thousands of weak sources of momentum that already exist.

One newsletter subscriber won’t change your life. One podcast appearance won’t transform your business. One new reader or conference conversation or bookstore event won’t either.

Individually, they’re almost insignificant.

That’s why the sail is enormous.

How to Expand Your Discoverable Surface Area Read More »

The Death of the Rocket Launch Career

/ Publishing & Production, Solar Sail Series, Solar Sail Theory / 6 minutes of reading / 2 Comments

Book launches aren’t dead. But the idea that every new release must carry your entire publishing business is fading fast. Traditional publishing still depends on launch velocity, but indie authors operate under different physics. Solar Sail Theory shifts the focus from short-term sales bursts to building long-term visibility, discoverability, and audience reach. The bigger your sail, the less any single launch can make—or break—your career.

The Death of the Rocket Launch Career Read More »

Why Fast(er) Writers Build Bigger Sails

/ Prolificacy, Solar Sail Series, Solar Sail Theory / 6 minutes of reading

One of the oldest arguments in publishing is whether writers should write quickly. Solar Sail Theory approaches the question from a different direction. Every book you publish becomes a discoverability asset: another doorway for readers, another wake spreading across the internet, and another opportunity for luck to find you. Fast(er) writers don’t just produce more books—they build bigger sails.

Why Fast(er) Writers Build Bigger Sails Read More »

Direct Sales and Removing Drag

/ Distribution, Solar Sail Series, Solar Sail Theory / 5 minutes of reading

Selling direct isn’t just about keeping a larger share of the sale. From a Solar Sail Theory perspective, direct sales does something even more valuable: it extends your sail and reduces drag at the same time. Every product page, bundle, subscription, and reader resource becomes another opportunity for discovery, while direct relationships with readers create momentum that can continue for years. At the same time, selling direct reduces your dependence on retailer algorithms, visibility changes, and platform policies. Sometimes the best business decisions solve more than one problem at once—and direct sales is one of them.

Direct Sales and Removing Drag Read More »

Scroll to Top