May 2026

Being Seen: Why Visibility Matters More Than Virality

/ Marketing, Networking, Solar Sail Series, Solar Sail Theory / 8 minutes of reading / Leave a Comment

Most indie authors think “marketing” means chasing algorithms, posting endlessly on social media, and trying to become an influencer. No wonder so many writers recoil from it. But the “Being Seen” part of Solar Sail Theory is much simpler — and far more sustainable. You are not trying to become famous. You are trying to become findable. Visibility that compounds over time, through podcasts, guest posts, searchable discussions, live events, and relationships, creates a sail that keeps catching reader photons long after the original effort ends.

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Should You Blog? A Solar Sail Theory Answer

/ INDIE PUBLISHING, Marketing, Solar Sail Theory / 7 minutes of reading / Leave a Comment

Every few years, someone declares that blogging is dead. Usually loudly. Usually confidently. Usually while selling a course about the thing you’re supposedly meant to do instead.

But Solar Sail Theory asks a different question entirely: not whether blogging is fashionable, but whether it strengthens your discoverability surface area. In an era of disappearing social posts, algorithmic chaos, and AI-mediated search, blogging may be less about going viral—and more about building durable infrastructure that compounds over time.

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The Solar Sail Theory of Indie Publishing

/ Definitions, Distribution, INDIE PUBLISHING, Marketing, Stoicism & Perspective / 14 minutes of reading / Leave a Comment

Daily sales are sinking. Organic reach has collapsed. AI-generated sludge is flooding storefronts while retailers tighten their grip on discoverability. Indie authors are being told to do more of everything — more books, more ads, more social media, more platforms — while the systems underneath us become increasingly unstable and hostile.

The Solar Sail Theory of Indie Publishing offers a different approach.

Instead of chasing endless “rocket launch” marketing spikes, authors can build long-term momentum by expanding their discoverable surface area across the internet and in real life, then channeling that attention into owned reader relationships through websites, email lists, and direct sales.

A solar sail doesn’t move through explosive force. It moves by capturing thousands of tiny forces over time.

So can an indie author career.

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When Your Writing System Breaks: How to Rebuild It Better (Without Losing Your Mind)

/ INDIE PUBLISHING, PRODUCTIVITY & ORGANIZATION, Publishing & Production, Technology, Tools & AI, Work Processes / 7 minutes of reading / 2 Comments

Your writing system probably won’t fail all at once—it’ll decay, one small glitch at a time, until the tool you rely on starts slowing you down instead of supporting you. When that happens, the real solution isn’t finding a replacement that works the same way—it’s rethinking how your system works entirely. Here’s what OneNote’s decline taught me about rebuilding a writing workflow that’s faster, more flexible, and far more resilient.

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