One of the oldest arguments in publishing is whether writers should write quickly. Solar Sail Theory approaches the question from a different direction. Every book you publish becomes a discoverability asset: another doorway for readers, another wake spreading across the internet, and another opportunity for luck to find you. Fast(er) writers don’t just produce more books—they build bigger sails.
Why Fast(er) Writers Build Bigger Sails Read More »
Selling direct isn’t just about keeping a larger share of the sale. From a Solar Sail Theory perspective, direct sales does something even more valuable: it extends your sail and reduces drag at the same time. Every product page, bundle, subscription, and reader resource becomes another opportunity for discovery, while direct relationships with readers create momentum that can continue for years. At the same time, selling direct reduces your dependence on retailer algorithms, visibility changes, and platform policies. Sometimes the best business decisions solve more than one problem at once—and direct sales is one of them.
Direct Sales and Removing Drag Read More »
Most indie authors think “marketing” means chasing algorithms, posting endlessly on social media, and trying to become an influencer. No wonder so many writers recoil from it. But the “Being Seen” part of Solar Sail Theory is much simpler — and far more sustainable. You are not trying to become famous. You are trying to become findable. Visibility that compounds over time, through podcasts, guest posts, searchable discussions, live events, and relationships, creates a sail that keeps catching reader photons long after the original effort ends.
Being Seen: Why Visibility Matters More Than Virality Read More »
Everyone says engagement matters more than email list size. I believed that once—and it cost me thousands of dollars. Fiction readers don’t behave like SaaS customers or productivity buyers. They hibernate, sometimes for years, then suddenly wake up and binge-buy an entire series. Here’s why aggressively scrubbing “inactive” subscribers may be one of the worst mistakes fiction authors can make, and how this realization became a core part of my Solar Sail Theory of indie publishing.
Email List Size Really Does Matter Read More »
Daily sales are sinking. Organic reach has collapsed. AI-generated sludge is flooding storefronts while retailers tighten their grip on discoverability. Indie authors are being told to do more of everything — more books, more ads, more social media, more platforms — while the systems underneath us become increasingly unstable and hostile.
The Solar Sail Theory of Indie Publishing offers a different approach.
Instead of chasing endless “rocket launch” marketing spikes, authors can build long-term momentum by expanding their discoverable surface area across the internet and in real life, then channeling that attention into owned reader relationships through websites, email lists, and direct sales.
A solar sail doesn’t move through explosive force. It moves by capturing thousands of tiny forces over time.
So can an indie author career.
The Solar Sail Theory of Indie Publishing Read More »
Barnes & Noble didn’t send a warning shot—they sent a deadline. Raise your paperback prices to $14.99 by May 14th, or your books are gone. For indie authors working in short fiction or maintaining deep backlists, that’s not a tweak. It’s a hard stop. And it’s only the latest move in a pattern that’s quietly reshaping who—and what—belongs on the platform. The question isn’t whether these changes are fair. It’s whether your publishing strategy can survive them.
The Slow Squeeze: Why It Might Be Time to Reconsider Barnes & Noble Read More »
Most authors aren’t confused about how traditional and indie publishing work. They’re confused because they’re emotionally attached to what they want those systems to be. In 2026, choosing between trad, indie, or anything resembling “hybrid” isn’t about legitimacy or dreams of a writing career. It’s about understanding which system you’re willing to depend on — corporations behaving well, or yourself. This is the part nobody says out loud.
Trad vs Indie in 2026, Part III Read More »
If Part I was the brutal, unsentimental comparison of trad vs indie — advantages, disadvantages, and the cold math of each — then Part II shifts gears completely. Part II dives into what modern indie publishing actually looks like in 2026, because most writers still imagine the 2013 version: KU gold rushes, cheap ads, write-to-market hamster wheels, and algorithmic rituals. That world is gone. Today’s indie career is a full business model built on direct sales, diversified income, long-tail backlist revenue, platform resilience, and storytelling that can’t be replicated by AI. If you don’t understand this version of indie, you can’t choose your publishing path intelligently — and Part II lays it out without sentimentality, delusion, or nostalgia.
Trad vs Indie in 2026, Part II Read More »
AI has officially gone mainstream—and that matters more than you think. This week on the blog, we’re looking at what the AI tipping point means for indie authors (hint: it’s not time to panic, but it is time to get your author platform AI-friendly). If your site doesn’t tell a chatbot what kind of stories you write, you’re already losing visibility.
Let’s fix that.
AI Just Went Mainstream. Here’s What That Means for Indie Authors Read More »
The indie publishing world has fractured into a thousand niche markets, and the old one-size-fits-all advice just doesn’t cut it anymore. To thrive now, you need two things: a platform that keeps your readers close, and an experimental mindset that helps you navigate the mountain of conflicting advice. These aren’t just tactics—they’re survival strategies for the modern indie author.
The Two Survival Strategies Every Indie Author Needs Now Read More »
