Email List Hygiene: The Pain and Profit of Culling Deadheads

Let’s talk about something that makes indie authors break into a cold sweat: cutting subscribers from your email list.

You built this list from the ground up. Every name on it represents hard-won sign-ups, countless freebies, maybe even ad spend. And now, after all that effort, you’re supposed to… delete them?

Yeah. You are.

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