indie author business – The Productive Indie Fiction Writer

Should You Blog? A Solar Sail Theory Answer

May 22, 2026 / INDIE PUBLISHING, Marketing, Solar Sail Theory / 7 minutes of reading / Leave a Comment

Every few years, someone declares that blogging is dead. Usually loudly. Usually confidently. Usually while selling a course about the thing you’re supposedly meant to do instead.

But Solar Sail Theory asks a different question entirely: not whether blogging is fashionable, but whether it strengthens your discoverability surface area. In an era of disappearing social posts, algorithmic chaos, and AI-mediated search, blogging may be less about going viral—and more about building durable infrastructure that compounds over time.

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Email List Size Really Does Matter

May 15, 2026 / Marketing, Solar Sail Series, Solar Sail Theory / 12 minutes of reading / 2 Comments

Everyone says engagement matters more than email list size. I believed that once—and it cost me thousands of dollars. Fiction readers don’t behave like SaaS customers or productivity buyers. They hibernate, sometimes for years, then suddenly wake up and binge-buy an entire series. Here’s why aggressively scrubbing “inactive” subscribers may be one of the worst mistakes fiction authors can make, and how this realization became a core part of my Solar Sail Theory of indie publishing.

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The Solar Sail Theory of Indie Publishing

May 8, 2026 / Definitions, Distribution, INDIE PUBLISHING, Marketing, Stoicism & Perspective / 14 minutes of reading / Leave a Comment

Daily sales are sinking. Organic reach has collapsed. AI-generated sludge is flooding storefronts while retailers tighten their grip on discoverability. Indie authors are being told to do more of everything — more books, more ads, more social media, more platforms — while the systems underneath us become increasingly unstable and hostile.

The Solar Sail Theory of Indie Publishing offers a different approach.

Instead of chasing endless “rocket launch” marketing spikes, authors can build long-term momentum by expanding their discoverable surface area across the internet and in real life, then channeling that attention into owned reader relationships through websites, email lists, and direct sales.

A solar sail doesn’t move through explosive force. It moves by capturing thousands of tiny forces over time.

So can an indie author career.

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The Easy Way To… (Get Ripped Off)

February 6, 2026 / Attitude, Stoicism & Perspective / 4 minutes of reading

Everyone’s teaching authors how to spot scammers with lists of red flags and warning signs. But none of that works if your mindset is wrong. Because if part of you still wants the “easy way,” you’ll explain away every clue. Here’s why modern scams work — and the one shift that makes you almost impossible to fool.

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Trad vs Indie in 2026, Part III

January 23, 2026 / INDIE PUBLISHING, Planning, Publishing & Production, Stoicism & Perspective / 6 minutes of reading / 1 Comment

Most authors aren’t confused about how traditional and indie publishing work. They’re confused because they’re emotionally attached to what they want those systems to be. In 2026, choosing between trad, indie, or anything resembling “hybrid” isn’t about legitimacy or dreams of a writing career. It’s about understanding which system you’re willing to depend on — corporations behaving well, or yourself. This is the part nobody says out loud.

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