indie author

Ugly Success

Success rarely looks the way we imagine it. It isn’t always polished, confident, or accompanied by a triumphant soundtrack. More often, it’s messy, improvised, and held together with coffee, determination, and sheer stubbornness. Ugly success is still success—and it deserves far more credit than we give it.

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How to Expand Your Discoverable Surface Area

Solar Sail Theory isn’t about finding stronger sources of momentum. It’s about becoming better at capturing thousands of weak sources of momentum that already exist.

One newsletter subscriber won’t change your life. One podcast appearance won’t transform your business. One new reader or conference conversation or bookstore event won’t either.

Individually, they’re almost insignificant.

That’s why the sail is enormous.

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The Death of the Rocket Launch Career

Book launches aren’t dead. But the idea that every new release must carry your entire publishing business is fading fast. Traditional publishing still depends on launch velocity, but indie authors operate under different physics. Solar Sail Theory shifts the focus from short-term sales bursts to building long-term visibility, discoverability, and audience reach. The bigger your sail, the less any single launch can make—or break—your career.

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Why Fast(er) Writers Build Bigger Sails

One of the oldest arguments in publishing is whether writers should write quickly. Solar Sail Theory approaches the question from a different direction. Every book you publish becomes a discoverability asset: another doorway for readers, another wake spreading across the internet, and another opportunity for luck to find you. Fast(er) writers don’t just produce more books—they build bigger sails.

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Write Stuff Story Bundle Release.

Excerpt: Fourteen exclusive books and one workshop, all packed with up-to-date advice for indie writers navigating 2026—from writing faster and smarter to marketing, Kickstarter, newsletters, and surviving the modern publishing landscape. Available for a limited time, the Write Stuff StoryBundle also supports World Central Kitchen, so you can help your writing career and do some good at the same time.

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The Magic Cookie Method of Writing Motivation

When writing starts to drag, the problem often isn’t laziness or lack of discipline — it’s that you’ve lost sight of what you’re writing toward. In this post, I explore the “magic cookie” method: finding the one scene, moment, or beat in your story that excites you enough to pull you through the difficult middle. Because sometimes the best cure for procrastination is knowing there’s something wonderful waiting a few chapters ahead.

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Retconning Is Not a Free Pass: Why Indie Authors Can’t Afford to Rewrite the Past

Hollywood franchises might be able to reset their storylines and expect fans to go along with it—but indie authors don’t get that luxury. Readers trust books to remember what came before. When we break that trust, we lose more than just continuity—we lose our audience. Here’s why honoring your story’s past isn’t a limitation—it’s your greatest creative tool.

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