author marketing

How to Expand Your Discoverable Surface Area

/ Attitude, Marketing, Networking, Planning, Publishing & Production, Solar Sail Series, Solar Sail Theory / 6 minutes of reading / Leave a Comment

Solar Sail Theory isn’t about finding stronger sources of momentum. It’s about becoming better at capturing thousands of weak sources of momentum that already exist.

One newsletter subscriber won’t change your life. One podcast appearance won’t transform your business. One new reader or conference conversation or bookstore event won’t either.

Individually, they’re almost insignificant.

That’s why the sail is enormous.

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The Magic of Increments

/ INDIE PUBLISHING, Planning, Solar Sail Series, Solar Sail Theory, Stoicism & Perspective / 7 minutes of reading

We all know about compounding, but very few of us truly understand it. The real magic isn’t in one newsletter, one blog post, one book, or one workout. It’s in the quiet accumulation of thousands of small increments that, over time, become something far greater than the sum of their parts. Solar Sail Theory isn’t about finding a shortcut—it’s about patiently building enough sail to catch the wind that’s already there.

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The Death of the Rocket Launch Career

/ Publishing & Production, Solar Sail Series, Solar Sail Theory / 6 minutes of reading / 2 Comments

Book launches aren’t dead. But the idea that every new release must carry your entire publishing business is fading fast. Traditional publishing still depends on launch velocity, but indie authors operate under different physics. Solar Sail Theory shifts the focus from short-term sales bursts to building long-term visibility, discoverability, and audience reach. The bigger your sail, the less any single launch can make—or break—your career.

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Why Fast(er) Writers Build Bigger Sails

/ Prolificacy, Solar Sail Series, Solar Sail Theory / 6 minutes of reading

One of the oldest arguments in publishing is whether writers should write quickly. Solar Sail Theory approaches the question from a different direction. Every book you publish becomes a discoverability asset: another doorway for readers, another wake spreading across the internet, and another opportunity for luck to find you. Fast(er) writers don’t just produce more books—they build bigger sails.

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The Solar Sail Theory of Indie Publishing

/ Definitions, Distribution, INDIE PUBLISHING, Marketing, Stoicism & Perspective / 14 minutes of reading

Daily sales are sinking. Organic reach has collapsed. AI-generated sludge is flooding storefronts while retailers tighten their grip on discoverability. Indie authors are being told to do more of everything — more books, more ads, more social media, more platforms — while the systems underneath us become increasingly unstable and hostile.

The Solar Sail Theory of Indie Publishing offers a different approach.

Instead of chasing endless “rocket launch” marketing spikes, authors can build long-term momentum by expanding their discoverable surface area across the internet and in real life, then channeling that attention into owned reader relationships through websites, email lists, and direct sales.

A solar sail doesn’t move through explosive force. It moves by capturing thousands of tiny forces over time.

So can an indie author career.

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Write Stuff Story Bundle Release.

/ Attitude, Creativity, Disaster Planning, Discipline & Motivation, Distribution, Finance, Money Management & Frugality, Futurism, Good Company & Good Examples, Habits, Indie Health, Longevity & Wellness, INDIE PUBLISHING, Inspiration, Marketing, Networking, Planning, PRODUCTIVE INDIE BOOKS, PRODUCTIVITY & ORGANIZATION, Publishing & Production, Stoicism & Perspective, Technology, Tools & AI, The Productive Indie Fiction Writer, Work Processes / 7 minutes of reading

Excerpt: Fourteen exclusive books and one workshop, all packed with up-to-date advice for indie writers navigating 2026—from writing faster and smarter to marketing, Kickstarter, newsletters, and surviving the modern publishing landscape. Available for a limited time, the Write Stuff StoryBundle also supports World Central Kitchen, so you can help your writing career and do some good at the same time.

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AI Just Went Mainstream. Here’s What That Means for Indie Authors

/ Technology, Tools & AI / 3 minutes of reading

AI has officially gone mainstream—and that matters more than you think. This week on the blog, we’re looking at what the AI tipping point means for indie authors (hint: it’s not time to panic, but it is time to get your author platform AI-friendly). If your site doesn’t tell a chatbot what kind of stories you write, you’re already losing visibility.

Let’s fix that.

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