One of the oldest arguments in publishing is whether writers should write quickly. Solar Sail Theory approaches the question from a different direction. Every book you publish becomes a discoverability asset: another doorway for readers, another wake spreading across the internet, and another opportunity for luck to find you. Fast(er) writers don’t just produce more books—they build bigger sails.
Why Fast(er) Writers Build Bigger Sails Read More »
Every few years, someone declares that blogging is dead. Usually loudly. Usually confidently. Usually while selling a course about the thing you’re supposedly meant to do instead.
But Solar Sail Theory asks a different question entirely: not whether blogging is fashionable, but whether it strengthens your discoverability surface area. In an era of disappearing social posts, algorithmic chaos, and AI-mediated search, blogging may be less about going viral—and more about building durable infrastructure that compounds over time.
Should You Blog? A Solar Sail Theory Answer Read More »
Everyone says engagement matters more than email list size. I believed that once—and it cost me thousands of dollars. Fiction readers don’t behave like SaaS customers or productivity buyers. They hibernate, sometimes for years, then suddenly wake up and binge-buy an entire series. Here’s why aggressively scrubbing “inactive” subscribers may be one of the worst mistakes fiction authors can make, and how this realization became a core part of my Solar Sail Theory of indie publishing.
Email List Size Really Does Matter Read More »
Jamie Ferguson interviewed me this week about The Indie Author Survival Guide, long-term career thinking, systems, sustainability, discoverability, and why modern indie publishing increasingly rewards adaptability over certainty.
Talking Shop with Blackbird Publishing Read More »
Everyone’s teaching authors how to spot scammers with lists of red flags and warning signs. But none of that works if your mindset is wrong. Because if part of you still wants the “easy way,” you’ll explain away every clue. Here’s why modern scams work — and the one shift that makes you almost impossible to fool.
The Easy Way To… (Get Ripped Off) Read More »
The indie publishing world has fractured into a thousand niche markets, and the old one-size-fits-all advice just doesn’t cut it anymore. To thrive now, you need two things: a platform that keeps your readers close, and an experimental mindset that helps you navigate the mountain of conflicting advice. These aren’t just tactics—they’re survival strategies for the modern indie author.
The Two Survival Strategies Every Indie Author Needs Now Read More »
In the early days of indie publishing, simply hitting “publish” could bring in income. Now? Discoverability is a battle, the market is saturated, and writing fiction full-time is a dream that more and more authors are having to compromise. This post digs into why multiple income streams aren’t a failure—they’re the new normal—and how indie authors can adapt without giving up.
When Writing Isn’t Enough: The Harsh New Reality of Indie Income Read More »
