Indie publishing has changed dramatically—and the strategies that once worked reliably are no longer enough. The Indie Author Survival Guide is out now, with a practical look at what changed, what authors can still control, and how to build a writing career sturdy enough to survive whatever the industry throws at us next.
The Indie Author Survival Guide Is Here Read More »
Solar Sail Theory isn’t about finding stronger sources of momentum. It’s about becoming better at capturing thousands of weak sources of momentum that already exist.
One newsletter subscriber won’t change your life. One podcast appearance won’t transform your business. One new reader or conference conversation or bookstore event won’t either.
Individually, they’re almost insignificant.
That’s why the sail is enormous.
How to Expand Your Discoverable Surface Area Read More »
We all know about compounding, but very few of us truly understand it. The real magic isn’t in one newsletter, one blog post, one book, or one workout. It’s in the quiet accumulation of thousands of small increments that, over time, become something far greater than the sum of their parts. Solar Sail Theory isn’t about finding a shortcut—it’s about patiently building enough sail to catch the wind that’s already there.
The Magic of Increments Read More »
Luck isn’t magic, and it isn’t reserved for a chosen few. In publishing, what looks like luck is often the result of years spent building momentum. Every book, every reader, every relationship and every opportunity adds another tiny push. Solar Sail Theory explains why some authors seem luckier than others—and why you can increase your chances of capturing luck without relying on a mythical “big break.”
Writing careers aren’t built by books alone. Every conversation, reader, bookseller, podcast host, journalist, and fellow author becomes another thread in the sail that carries your career forward. Discover why people are one of the most powerful—and often overlooked—sources of long-term momentum in the Solar Sail Theory.
People Are Part of Your Sail Read More »
Book launches aren’t dead. But the idea that every new release must carry your entire publishing business is fading fast. Traditional publishing still depends on launch velocity, but indie authors operate under different physics. Solar Sail Theory shifts the focus from short-term sales bursts to building long-term visibility, discoverability, and audience reach. The bigger your sail, the less any single launch can make—or break—your career.
The Death of the Rocket Launch Career Read More »
One of the oldest arguments in publishing is whether writers should write quickly. Solar Sail Theory approaches the question from a different direction. Every book you publish becomes a discoverability asset: another doorway for readers, another wake spreading across the internet, and another opportunity for luck to find you. Fast(er) writers don’t just produce more books—they build bigger sails.
Why Fast(er) Writers Build Bigger Sails Read More »
Every few years, someone declares that blogging is dead. Usually loudly. Usually confidently. Usually while selling a course about the thing you’re supposedly meant to do instead.
But Solar Sail Theory asks a different question entirely: not whether blogging is fashionable, but whether it strengthens your discoverability surface area. In an era of disappearing social posts, algorithmic chaos, and AI-mediated search, blogging may be less about going viral—and more about building durable infrastructure that compounds over time.
Should You Blog? A Solar Sail Theory Answer Read More »
Everyone says engagement matters more than email list size. I believed that once—and it cost me thousands of dollars. Fiction readers don’t behave like SaaS customers or productivity buyers. They hibernate, sometimes for years, then suddenly wake up and binge-buy an entire series. Here’s why aggressively scrubbing “inactive” subscribers may be one of the worst mistakes fiction authors can make, and how this realization became a core part of my Solar Sail Theory of indie publishing.
Email List Size Really Does Matter Read More »
Jamie Ferguson interviewed me this week about The Indie Author Survival Guide, long-term career thinking, systems, sustainability, discoverability, and why modern indie publishing increasingly rewards adaptability over certainty.
Talking Shop with Blackbird Publishing Read More »
