Distribution

The Solar Sail Theory of Indie Publishing

Daily sales are sinking. Organic reach has collapsed. AI-generated sludge is flooding storefronts while retailers tighten their grip on discoverability. Indie authors are being told to do more of everything — more books, more ads, more social media, more platforms — while the systems underneath us become increasingly unstable and hostile.

The Solar Sail Theory of Indie Publishing offers a different approach.

Instead of chasing endless “rocket launch” marketing spikes, authors can build long-term momentum by expanding their discoverable surface area across the internet and in real life, then channeling that attention into owned reader relationships through websites, email lists, and direct sales.

A solar sail doesn’t move through explosive force. It moves by capturing thousands of tiny forces over time.

So can an indie author career.

The Solar Sail Theory of Indie Publishing Read More »

The Slow Squeeze: Why It Might Be Time to Reconsider Barnes & Noble

Barnes & Noble didn’t send a warning shot—they sent a deadline. Raise your paperback prices to $14.99 by May 14th, or your books are gone. For indie authors working in short fiction or maintaining deep backlists, that’s not a tweak. It’s a hard stop. And it’s only the latest move in a pattern that’s quietly reshaping who—and what—belongs on the platform. The question isn’t whether these changes are fair. It’s whether your publishing strategy can survive them.

The Slow Squeeze: Why It Might Be Time to Reconsider Barnes & Noble Read More »

Write Stuff Story Bundle Release.

Excerpt: Fourteen exclusive books and one workshop, all packed with up-to-date advice for indie writers navigating 2026—from writing faster and smarter to marketing, Kickstarter, newsletters, and surviving the modern publishing landscape. Available for a limited time, the Write Stuff StoryBundle also supports World Central Kitchen, so you can help your writing career and do some good at the same time.

Write Stuff Story Bundle Release. Read More »

Kindle Select Trends

Kindle Select Trends I don’t usually debate the pros and cons of authors selling their books via Kindle Select (erroneously but commonly referred to as “KU” — as Kindle Unlimited is what the reader side of the program is called). To get into any discussion about KU versus Wide would be, I feel, a waste

Kindle Select Trends Read More »

You Can’t Afford to Ignore Crowdfunding

Last year, Fantasy author Brandon Sanderson ran a Kickstarter project that raised $42 million USD. $42 million is a very nice payday, but it’s an outlier, not a common outcome of publishing Kickstarter projects. However, Brandon Sanderson’s success drew attention to crowd funding in a way that made most of the indie publishing industry sit

You Can’t Afford to Ignore Crowdfunding Read More »

Who Gets to Distribute Your Books?

A somewhat new indie author said to me recently, “I know either Draft2Digital or Smashwords can distribute my books.  Is there any other big distributors I should consider instead?” I’ve never tackled on this blog the various distribution options indie authors have.  At first glance it doesn’t have anything to do with productivity.  In fact,

Who Gets to Distribute Your Books? Read More »

Google Has Made a Brilliant Strategic Move

Google Has Made a Brilliant Strategic Move Why Indie Authors Should Capitalize on It In late April this year, Google Play Books announced the launch of an AI Narrated Audiobook beta program for indie authors and publishers using their retail platform. There’s a few conditions attached. Surprisingly few. It was an incredibly smart move. Here’s why.

Google Has Made a Brilliant Strategic Move Read More »

Scroll to Top