Marketing

The Two Survival Strategies Every Indie Author Needs Now

/ Marketing, Planning / 4 minutes of reading / Leave a Comment

The indie publishing world has fractured into a thousand niche markets, and the old one-size-fits-all advice just doesn’t cut it anymore. To thrive now, you need two things: a platform that keeps your readers close, and an experimental mindset that helps you navigate the mountain of conflicting advice. These aren’t just tactics—they’re survival strategies for the modern indie author.

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No, It’s Not Your Imagination. Publishing Is Tough Now.

/ Attitude, INDIE PUBLISHING, Marketing, Planning / 4 minutes of reading / Leave a Comment

If it feels like publishing is tougher than ever — it’s not your imagination. The market is saturated, algorithms are pay-to-play, and readers are trained to expect endless content for pennies. But that doesn’t mean you’re doomed. It means the game has changed. And smart indie authors are adapting by building direct reader platforms, redefining success on their own terms, and learning to market without selling their souls. The old paths are gone — time to blaze your own.

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Too Late for Holiday Promos? Not Even Close: 9 Smart Ways to Make the Most of Q4 Sales

/ Marketing, Planning / 4 minutes of reading / 1 Comment

October might be here, but it’s not too late to jump into holiday book promotions. If you’re short on time but still want to take advantage of the busiest buying season of the year, here are nine creative, effective ways to promote your books—and get them into readers’ hands before the new year.

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Email List Hygiene: The Pain and Profit of Culling Deadheads

/ Marketing / 4 minutes of reading

Let’s talk about something that makes indie authors break into a cold sweat: cutting subscribers from your email list.

You built this list from the ground up. Every name on it represents hard-won sign-ups, countless freebies, maybe even ad spend. And now, after all that effort, you’re supposed to… delete them?

Yeah. You are.

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Leveling Up Your Literary Citizenship: Mentorship, Craft, and Making It Work for You

/ INDIE PUBLISHING, Marketing, Networking / 6 minutes of reading / 1 Comment

Welcome back! If you’ve been following along, you already know that Literary Citizenship is a way to boost the entire writing community—indie authors included—while connecting with fellow writers and readers. But it’s more than just signing up for newsletters and hitting the like button on Instagram (though, keep doing that too!). In this post, we’ll

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Literary Citizenship – Time to Make It Sexy Again

/ INDIE PUBLISHING, Marketing, Networking, Stoicism & Perspective / 6 minutes of reading / 1 Comment

If there’s one concept that deserves a sexy reboot, it’s Literary Citizenship. Especially for indie authors! You’ve probably heard the term tossed around a lot, usually when people are talking about supporting other writers, giving back to the literary community, or showing up for the books you love. But how do we make that actually

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Should Fiction Authors Bother with Blogging?

/ Marketing, Networking / 4 minutes of reading / 2 Comments

The Pros and Cons of Blogging for Fiction Authors: Weighing Time Costs Against Marketing Benefits In the digital age, authors are no longer confined to traditional routes of getting their work noticed. Blogging has emerged as a powerful tool for fiction writers to build their audience, engage with readers, and establish a personal brand. However,

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Making Marketing Easier

/ Marketing / 5 minutes of reading / 1 Comment

Marketing is often seen as the necessary evil of the writing world. It’s the part that many authors dread, and for good reason. K.M. Wellard recently outlined “5 Reasons Marketing Is Hard for Writers” that acknowledges why that dread is so common. Marketing doesn’t have to be as daunting as it seems. There are strategies

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8 Industrial-Weight Tips to Maximize Your BookFunnel Promos

/ Marketing / 9 minutes of reading

Take Advantage of This Fantastic Discoverability Tool Do you do BookFunnel?  If you do, are you participating in the BookFunnel (BF) promos?  You should—they’re one of the most effective tools for discoverability, and they can build up your email list quickly, if that is a priority for you.  If you are not yet using BookFunnel,

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