direct sales for authors

Traditional publishing and indie publishing aren’t just two different business models — they’re two different belief systems. Trad authors think they’re building a career as an artist. Indie authors know they’re running a business. In 2026, that mindset divide matters more than ever. With AI flooding the marketplace, platforms deep in enshittification, bookstores shrinking, and rights tied up tighter than a banker’s fist, the only way to make good choices is to understand exactly how each system really works — not how you wish it worked. This is the brutal, unsentimental guide to both paths.