Joanna Penn

Why UX Will be the Critical Factor for Indies in the Years Ahead

I try to avoid making predictions about where the indie publishing world will go in the future.  I’ve seen futurists get things very wrong indeed, because some disruptive factor they could not possibly have predicted comes along to blow everyone’s expectations out of the water. AI-anything has done that to us in the last year […]

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Why Writing to Market Won’t Serve You Anymore

Writing to Market isn’t quite as divisive as Wide versus KU, but it comes close. Mention Writing to Market to a group of indie authors, and you’ll witness a heated debate spring to life almost immediately.  Sometimes full-blown arguments can break out. For the record, I’ve never written to market.  Not because I’ve ignored the

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Crazy? You Decide.

I’m in an ideas profession.  So are you.  Getting ideas is an every day occurence, so the arrival of a new idea is something we’ve got used to noticing and recording for later use, then getting on with our day. Except, a week ago, I got an idea that smacked me between the eyes and

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