Why No One Can Teach You How to Write an Irresistible Book

No one can teach you the precise formula for an irresistible book. There are simply too many variables. So learn the controls, find the readers who love what you do, and keep writing.

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How to Redesign Your Author Business for the Environment That Actually Exists

The indie author environment has changed—but that doesn’t mean authors have failed. In this conversation with Joanna Penn, Tracy Cooper-Posey talks enshittification, Solar Sail Theory, operational drag, durable author businesses, and the agency that comes from understanding the terrain that actually exists.

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Unicorn Days

Not all writing days are the same, except on your calendar. Some days are for maintaining momentum. Some are dependable workhorse days. And every once in a while, a unicorn shows up. Here’s why recognizing which kind of writing day you’re having can make you more productive—and considerably less inclined to beat yourself up over your word count.

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The Indie Author Survival Guide Is Here

Indie publishing has changed dramatically—and the strategies that once worked reliably are no longer enough. The Indie Author Survival Guide is out now, with a practical look at what changed, what authors can still control, and how to build a writing career sturdy enough to survive whatever the industry throws at us next.

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Ugly Success

Success rarely looks the way we imagine it. It isn’t always polished, confident, or accompanied by a triumphant soundtrack. More often, it’s messy, improvised, and held together with coffee, determination, and sheer stubbornness. Ugly success is still success—and it deserves far more credit than we give it.

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How to Expand Your Discoverable Surface Area

Solar Sail Theory isn’t about finding stronger sources of momentum. It’s about becoming better at capturing thousands of weak sources of momentum that already exist.

One newsletter subscriber won’t change your life. One podcast appearance won’t transform your business. One new reader or conference conversation or bookstore event won’t either.

Individually, they’re almost insignificant.

That’s why the sail is enormous.

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